Optimising KitchenAid’s eCommerce: A Partnership from ERP Integration to Shopify Plus Migration
Since 2016, Intersquad has played a crucial role in managing KitchenAid’s eCommerce platform for Australia and New Zealand. From integrating complex ERP systems to continuously enhancing site stability and performance, Intersquad has ensured a seamless shopping experience for Kitchenaid's customers. In 2024, recognisng the need for greater scalability and efficiency, Intersquad recommended migrating to Shopify Plus—a move that has significantly improved platform performance and driven business growth.
Intersquad recommended KitchenAid migrating to Shopify Plus—a move that has significantly improved platform performance and driven business growth.
Previous System
Enhanced system with Intersquad
Sales Performance
KitchenAid is a well-known brand worldwide, but sales were not reflecting its true potential due to outdated technology, frequent bugs, unreliable technical support, and inefficient system operations.
Seamless migration to Shopify Plus, combined with UX and design optimizations, has led to a significant sales increase and stronger brand performance.
Website Speed & Stability
The website had slow load times and frequent downtimes during peak periods like Black Friday, leading to lost sales and frustrated customers.t
Significantly improved page speed and site performance, ensuring a smooth shopping experience. No more downtime during peak seasons, leading to higher conversions and increased customer satisfaction.
Time to Market for New Features
New feature development was slow due to limitations in legacy systems and inefficient development resources.
A skilled and efficient design & development team now delivers features on time, helping KitchenAid meet KPIs and seize growth opportunities.
Operational Efficiency
Complex integrations and frequent technical issues caused headaches for the marketing and customer service teams.
A dedicated technical team actively maintains and optimizes the ecosystem, minimizing technical issues and allowing KitchenAid to focus on business growth.
Our approach
Intersquad’s approach to managing and evolving KitchenAid’s eCommerce platform was rooted in strategic integration, continuous optimisation, and forward-thinking innovation
Seamless ERP Integration
The platform required complex synchronisation with KitchenAid’s ERP system to ensure accurate inventory, order processing, and customer data management. The team meticulously refined this integration to maintain efficiency and reliability.
Performance Optimisation & Stability
Over the years, Intersquad implemented enhancements to improve site speed, uptime, and overall stability, ensuring a seamless shopping experience for customers in Australia and New Zealand.
Optimized Page Speed
Faster load times for a seamless shopping experience.
Uptime Reliability
Ensuring maximum availability during peak traffic.
Secure & Streamlined Checkout
One-page checkout with PCI Level 1 compliance.
Dedicated Technical Operations Team
Ensuring system stability and rapid issue resolution.
Continuous Performance Enhancements
Ongoing optimizations to keep the platform fast, secure, and scalable.
Conversion-Driven Enhancements
By analyzing user behavior and industry trends, the team introduced new features designed to optimize conversion rates, enhance user engagement, and address KitchenAid’s evolving business needs.
Stand mixer personalise tool
We developed a seamless Personalised Tool for KitchenAid, enabling customers to make their stand mixers truly unique. This interactive online tool allows users to add custom engraving by simply entering their desired text, instantly previewing how it will appear on their mixer. With an intuitive design and real-time preview, the tool enhances the shopping experience by offering a personal touch, making KitchenAid mixers the perfect gift or keepsake.
Turning Browsers into Buyers
We built a conversion-driven shopping experience for KitchenAid by integrating smart features that enhance user engagement and drive sales. Features like predictive search, low stock alerts, and back-in-stock notifications are just a few examples of how we optimize the shopping journey—helping customers find products faster, creating urgency, and keeping them engaged.
By prioritizing usability and strategic CRO enhancements, we’ve helped KitchenAid deliver a more intuitive and high-performing eCommerce experience.
Engaging Landing Pages for Every Launch
We collaborated with KitchenAid to design and implement engaging campaign landing pages that showcase their latest innovations—from Colour of the Year releases to new product launches. These pages are built to inspire, with visually rich storytelling, mobile-first design, and strategic layouts that drive customer interest and boost conversions.
In 2024, recognising the need for a more scalable and flexible solution, Intersquad recommended and executed a migration to Shopify Plus. This transition streamlined operations, improved performance, and provided KitchenAid with enhanced tools to drive growth.
Impact
Intersquad’s strategic enhancements and migration to Shopify Plus have significantly improved KitchenAid’s eCommerce performance in Australia and New Zealand. The platform is now more stable, scalable, and conversion-optimised, resulting in increased efficiency, better user experience.
Migrating to Shopify Plus was a game-changer—enhancing performance, scalability, and driving sustained growth for KitchenAid’s eCommerce
Get in touch
From eCommerce builds and CMS implementations to advanced systems integrations and performance optimisation, Intersquad helps businesses and organisations create digital platforms that work smarter and scale faster. Whether you need to redesign your customer experience, streamline operations, or connect systems across your tech stack—we’re here to help.
