Stayloyal

Stayloyal had been managing their subscription-based dog food business on WooCommerce, but persistent bugs, instability, and platform limitations were holding back their growth. When they partnered with Intersquad, our team brought deep experience in ecommerce strategy and platform migrations to the table. We delivered a seamless transition to Shopify Plus—preserving all existing subscriptions without any disruption. The result is a faster, more reliable, and scalable platform that supports Stayloyal’s long-term growth and provides a smoother experience for both the business and its customers.

Industry

E-commerce

Location

Australia

Services

UX/UI
Platform migration

Our approach

Our approach centered on stability, scalability, and seamless subscription continuity. We transitioned Stayloyal from WooCommerce to Shopify Plus—resolving long-standing performance issues and ensuring a smooth experience for both the business and its loyal customers. With a focus on zero disruption, we preserved all existing subscriptions while preparing the platform for future growth.

Platform transformation

Intersquad helped Stayloyal move beyond a simple migration. We rebuilt their ecommerce platform on Shopify Plus with a complete redesign of the customer experience—focusing on performance, usability, and long-term growth. The result is a seamless system that not only preserved all existing subscriptions, but also empowers Stayloyal to scale confidently with their growing customer base.

Uptime
Reliability

Ensuring maximum availability during peak traffic.

Custom Shopify Plus Subscription Platform

We developed a robust Shopify-based platform built to support Stayloyal’s recurring order model and customer management needs. The solution included:
  • Seamless migration of all existing subscriptions with zero downtime
  • Optimised customer portal to manage subscriptions with ease
  • Fast, intuitive storefront for better conversion and usability

Third-Party API Integrations

To ensure smooth operations and continuity, we rebuilt and enhanced key integrations across Stayloyal’s business workflows:
  • Klaviyo email flows and campaign automation
  • Daily order sync and tracking updates with their warehouse system
  • Postmark email service integration for transactional communications
  • Zendesk support integration to connect orders with customer service tickets

UX Redesign

We redesigned Stayloyal’s frontend with a focus on simplicity, conversion, and ease of use—making it easier for customers to browse, purchase, and manage their subscriptions:
  • Cleaner, conversion-focused UI/UX to guide the customer journey
  • Streamlined customer portal for managing subscriptions with ease
  • Optimised mobile experience for on-the-go shoppers

Optimized Page Speed

One of the key challenges with Stayloyal’s previous site was poor load speed and platform instability. Intersquad delivered major improvements by optimising the frontend architecture and streamlining backend processes:
  • Site speed improved 3x
  • Reduced friction during the browsing and checkout experience
  • Increased reliability during peak traffic, supporting future growth

Built for Clarity, Speed, and Peace of Mind

We designed every part of Stayloyal’s new interface to reduce friction and build trust. Whether it’s choosing the right product or updating a subscription, customers now enjoy a faster, clearer experience across every touchpoint—leading to better engagement and greater confidence in the brand.

The new Shopify Plus platform empowers Stayloyal to grow without compromise—offering a seamless subscription experience, improved site speed, and a foundation built for long-term success.

Seamless Subscriptions, On Every Screen

From browsing to managing recurring orders, every part of Stayloyal’s customer journey is now optimised for mobile. The responsive design ensures a smooth and accessible experience, helping customers stay in control—wherever they are.

Get in touch

From eCommerce builds and CMS implementations to advanced systems integrations and performance optimisation, Intersquad helps businesses and organisations create digital platforms that work smarter and scale faster.

Whether you need to redesign your customer experience, streamline operations, or connect systems across your tech stack—we’re here to help.

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